What is PPC Remarketing
Get Your Customers Back!
PPC remarketing is said to be the next big thing, and recent announcement about the Google Adwords Remarketing program left many people asking about what remarketing is, how it converts, and how they can get on the bandwagon.
Also known in the ad business as PPC retargeting, remarketing is a way to recapture customers who have been to your website but who may not have completed their shopping process. This is usually done by placing a cookie in a web browser, or through IP based methods. When a customer goes to another website (like Yahoo, for example) that runs remarketing ads, your ad will appear near articles or other items of interest.
One of the advantages of retargeting is that the average person has no idea that it is happening. As a result, remarketing is great for branding campaigns, because it helps build a presence among customers who have been to certain websites. When these prospects see your ads everywhere else, they get the impression that you have a much bigger ad budget than you actually do. They also get a gentle reminder about your product, and your credibility level increases, especially when those ads are displayed on websites frequented by your clients.
How can you get into the Google Adwords Remarketing Beta? Right now this platform is being tested through PPC agencies and SEO companies, but at some point it should be available to all Adwords users.
You should also keep in mind that Google is not the only remarketing game in town. Several popular sites have been doing remarketing for years, including Fetchback.com, who can place banners on major websites. Usually remarketing powerhouses have analytics tools and other scorecards that let you know how well your marketing initiatives are working.
Notes and Special Information
Special note: disclaimer.